Instant photographs of digital memoriesJan 9
The Polaroid Cacher is a camera that allows you to take traditional instant pictures of your digital experiences. It’s an ambient device, part physical and part digital, meant to address the fleeting nature of online interactions.
We believe that our daily online activity –conversations, discoveries, games– is as meaningful as our activity in the physical world and, as such, should be preserved the same way we try to capture every important moment in our life. Especially because most of this experiences will be soon forgotten, lost under layers of information, databases and outdated services.
Given the powerful association of instant photography with memories, people and nostalgia –rather than with photographic quality– we designed our camera as a fictional Polaroid product. One that captures digital media in a traditional analog format, as means to create tangible, durable mementos of our digital life.